Buy the Dip

A strategy of purchasing an asset after a short-term price decline in the expectation that the longer-term uptrend will continue. "BTD" became a mantra during the post-2009 bull market, rewarding dip buyers so consistently that it bred a generation of traders conditioned to view every decline as a buying opportunity. The strategy works brilliantly in bull markets and can be devastating in genuine bear markets -- the difference between a dip and the start of a crash is only obvious in hindsight.